Nutrition Coaching is Redefining the Role of the Personal Trainer

We’re revolutionizing the personal trainer’s role in nutrition this year.

In my recent 2022 predictions, nutrition was the center of prediction #1:

​​PREDICTION 1: Nutrition coaching will become a default element of personal training

Notice how I didn’t predict nutrition coaching becoming more popular. This has already been happening for years!! I predicted it will become a default part of personal training programming, and we’ll start to see early traction of that trend this year.

We believe it, and we’re excited about this at Trainerize. And here’s why.

It’s a ten year investment

We’re the brand that defined online training in 2010, and created the category of Online Coaching. Now it’s 2022. And we’re the defacto leader in that space. We’ve transformed the personal training industry, but for us this is now business as usual. We’ve been helping trainers build stronger relationships with their clients for over a decade, focusing first on the exercise side of things. And we’re ready to take things a step further, and we believe this next step takes online coaching into the world of “food”.

It’s taken over a decade in this space to establish ourselves as category makers in online training, and this next step with nutrition requires a long term commitment and investment, which we are willing to make. We believe it’ll deepen our meaning of making fitness accessible, as we empower coaches around the world to influence the way people eat.

We are excited because we already track 1 million meals a day on Trainerize, and we won’t stop until we are tracking 10 million meals a day.

It’s a whole new category for online coaching

We built a whole new category in online fitness. Now we’re moving on to becoming the category maker for nutrition coaching.

But we’re doing it in a very strategic way — by defining the role of the personal trainer in nutrition.

What do trainers want? Engaged clients, and strong results. Supporting trainers has been the driver of every element of our business, and this is no different.

What do consumers want? They want healthier lifestyles. This is why the most popular habits tracked in Trainerize are nutrition-based habits. Consumers want to eat healthier — but they also want to live their lives.

I wrote about this last year:

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We’re creating a new category in the world of personal training where we invite trainers to become part of their clients’ nutritional journeys and improve relationships with food.

It’s a sustainable approach to tracking and measuring food choices

If you’ve ever tracked a meal in a food tracking app, you can confirm what I’m about to say:

Tracking meals isn’t that fun.

It’s tedious and takes a long time. You have to click around. You have to split out the salad dressing from the salad.

It’s not fun, and it’s not sustainable.

Yes, there may be other approaches to nutrition like maybe hiring a nutritionist or paying for a meal planning service. They work, but they are not that accessible. Not everyone’s ready for that step.

Our approach, leads with our why to make fitness accessible, where we integrate nutrition coaching into the clients life. that’s right — It’s lifestyle-based! Why are there so many certified nutrition coaches using Trainerize? Because we bring nutrition, habits, and fitness all together into a 360° approach to health and wellness. And the role of the personal trainer is changing to be more holistic — redefining the role.

Coaches are a catalyst for betterment. They inspire behavioral improvements to client health and fitness.With nutrition coaching, they can inspire clients to make healthier food choices and in time, they’ll teach them to eat healthier in a sustainable way.

At Trainerize, our mission is to make fitness accessible. Accessible doesn’t just mean available or convenient. It means attainable, approachable, and welcoming. And that’s what’s next for nutrition coaching — and why personal trainers are going to be the ones to blow this industry up. We’re so passionate about this that our next TZ Collective — Fuel Your Clients’ Success: How to Grow Your Fitness Biz with Nutrition Coaching Strategies is all about nutrition.

We can’t wait to empower trainers to do so when our new nutrition coaching features launch… soon.