In June, I wrote an article on AI (which was published by Geek Culture on Medium). It talks about the pairing of AI and personal trainers, which is kind of the Trainerize MO — tech and human working together to build smarter, more impactful relationships and ultimately healthier lifestyles. Here’s an excerpt from the piece:
“We built Trainerize on the concept of relationships — connecting people to personal trainers and building stronger relationships between members and gyms. Trainerize connects people through technology — and we see AI making that relationship easier, not replacing the relationship itself.”
I covered the approach…
If you google “AI in Fitness”, the result is predictable: a bunch of headlines, with varying degrees of absoluteness about how artificial intelligence is going to change the world.
Making gyms obsolete
Rivalling personal trainers
Upgrading home workouts
I’m definitely down for a catchy headline, but I think the way that AI will fit into the future of fitness is a bit more complex than just “taking over the fitness industry.”
And the main reason for that is human relationships.
We built Trainerize on the concept of relationships — connecting people to personal trainers and building stronger relationships…
Ask anyone following my Instagram Stories and they’ll say I’m fitness tech obsessed. Yes, closing my rings on my Apple Watch is a daily habit for me. Yes, I’m the Managing Director of an app that connects fitness businesses to their clients and members. Yes, I have a Peloton.
There’s just one issue I have with my Peloton: The leaderboard.
The other day I did a ride, led by Alex Toussaint, and as usual he was pumping me up with some solid tunes and his usual hype. I felt amazing, until I checked out my spot on the leaderboard —…
Warning: obvious statement coming up.
It’s a weird time. Globally, we’re all experiencing an unprecedented phase of our lives. And the fitness industry is certainly in an unprecedented time.
We’ve witnessed a huge slow-down for fitness businesses like gyms and studios. More than we’ve seen in 100 years or more! And yet — we’re in a period of massive growth for digital fitness solutions. Just last week, the world’s largest company — Apple, with their $2 trillion market cap, announced they’re getting into the fitness fun! My next post will share my thoughts on why I feel Apple Fitness+ is…
I had that experience recently, and it was a bit of a deja vu moment.
I’m dealing with a shoulder injury at the moment, so I’ve been seeing my physiotherapist. Last week, I went to an appointment, and he gave me some exercises to work through.
I went home and got busy with work and life. Then, when I tried to do my exercises a few days later, I completely forgot what I was supposed to do. I had to text my physiotherapist!
Well, a bit busy is definitely an understatement.
First, there was the immediate and drastic impact of COVID-19 on the fitness industry. This huge hurdle for our customers required some major pivots for our organization. These pivots included shifting our development roadmap to make sure we were supporting trainers and clubs as much as possible during these difficult times for the industry.
Following COVID’s outbreak in North America, we saw a big boom of video in the fitness industry. Remember all those Facebook Lives? …
We’ve seen personal tech transform all different aspects of our lives, particularly since the launch of the first iPhone. This was a huge shift for my career too, having built a fitness app for Blackberry prior to the iPhone launch, which spurred a pivot to develop Trainerize.
Over the past twelve years, tech has shifted how we communicate, how we work, and how we think — and when COVID hit, we saw all those elements shift once again.
In the same way, the personal training industry has been shifting. As consumer needs shift, so does fitness tech, and as the…
I want to be transparent: when COVID-19 hit North America and gyms were forced to close, Trainerize saw a significant dip in tracked workouts. But what I want to focus on is what happened next.
I was having a chat with Trevor Chong, Trainerize’s Product Director and co-founder this afternoon about his thoughts on WWDC (Apple’s Worldwide Developers Conference). His enthusiasm on the possibilities of technology driving the fitness industry forward is contagious, and I always look forward to our annual follow-up chat on what developers like us can do with Apple. I think I look forward to the chat more than the actual WWDC itself!
Even back in 2008 as we were developing a fitness app for the BlackBerry, while I had my latest BlackBerry in hand, I’ll never forget Trevor showing me a…
Anyone who’s present on social media noticed a big boom in video content since the COVID crisis arrived in North America in March. You can’t log on to Instagram without seeing at least a few live videos at every hour of the day. Plus Zoom, Vimeo, IGTV, YouTube and TikTok — which even I found myself getting in on!). …